This article explains how to create “heading” text on a page. (For details of why this is important for SEO, please see our search engine optimisation tips.)

In the following screenshot the sub-title ”Membership Offer” has been wrongly left as paragraph text (as per the drop-down menu at the righthand end of the editor toolbar):

The next screenshot shows the correct way to set heading text, so that search engines will be able to tell the phrase “membership offer” is particular important on this webpage: